The New Style of Integrity

In a world where breathalyzers were often seen as a mere necessity, BLOW emerged as a game-changer, aiming to breathe new life into the industry. Positioned as the vibrant new player on the nightlife scene, BLOW sought to transform the breathalyzer from a utilitarian tool into a must-have accessory for responsible partying. The mission was to redefine perceptions and make breathalyzers an integral, stylish part of a night out.

Our team crafted a comprehensive brand identity that resonates with young adults who value both enjoyment and safety. From developing an engaging visual identity and innovative packaging to producing compelling video content and dynamic ad materials, we worked to position BLOW as a contemporary and responsible choice for nights out.

Revamping BLOW’s brand identity with Swiss precision. Drawing inspiration from Switzerland as a symbol of safety and modernity, we crafted a logo and visual identity that exude both elegance and contemporary cool. Featuring minimalist graphics, a modular grid system, and a clean sans-serif typeface from Grilli Type, our design seamlessly aligned with the strategy to make BLOW a stylish, essential part of a responsible night out.

With a design inspired by the social nature of a night out, BLOW’s packaging mirrors the casual ease of cigarettes and gum. It’s not just about convenience—it’s about encouraging intuitive sharing and making responsible behavior an easy part of the party. Sleek, compact, and stylish, BLOW’s package ensures responsible choices blend effortlessly into social settings.